Who are we?
We are two brothers, Lucas and Allan, We started Mahuna bounded by a shared love for fashion, style and art.
You are the canvas and the clothing you wear is a way to express how you feel.
We quickly realised that the fashion industry is slowly undressing our planet, so the only way to do this, is by being as sustainable and consciously as possible.
The Mission of Mahuna
We believe that change starts by providing an altarnative for a problem. Our mission is to create radically sustainable clothing that does not compromise in style and quality.
Just great looking apparel that doesn't cost the earth, litterly and figuratively.
Our Commitment and Progress
After years of experimentation with Hemp fabric blends and designs we have made a
collection of highly sustainable clothing.
We are transparent that perfection is the goal, and unfortunately not always the starting point. With every garment we are committed to learning, innovating and raising the bar for what a clothing brand can be. When you support Mahuna, you’re not just buying a product you’re investing in a movement towards a more conscious future.
Our Partneship with Wim Hof
This philosophy is why our collaboration with Wim Hof is so natural. It's about unlocking human potential through resilience, breathing, and connection to the cold, a direct connection to nature. Our clothing is designed to support that practice, using fabrics that are not only kind to your skin but kind to the earth you stand on.
Wearing Mahuna is a testament to your inner strength and your outer commitment.